트랜스미디어 전략과 기법을 활용한 캐릭터와 내러티브 확장 연구 

◎ 저자명: 김성규(HK교수)

◎ 학술지: 동서비교문학저널 제57호

◎ 발행처: 한국동서비교문학학회

◎ 간행일: 2021.09.30

The main goal of this paper is to clarify what transmedia is, and to find out the three major strategies and several important techniques of transmedia. Transmedia is the trendiest tendency in industrial and academic field of media which faces such a huge paradigm shifting. Transmedia highly allows to expand characters who have not been protagonists, and to change narratives which are not spoken in original texts. Transmedia itself is very creative and prospective, so it is now changing the whole  aradigms and customs of industrial and academic media field. It also gives permissions to change the formats of media into the other formats such as novels into films or films into games, etc. In this paper, I choose two video texts that are Gotham of Fox and Todd Philips’ Joker in order to reveal effects of transmedia strategies and techniques. These two texts show how insignificant characters can escalate their roles as much as protagonists. And Philips’ Joker, in particular, shows the very transmedia efficacy which is related with audiovisual effects that have never happened text books.